There is nothing like fixing a strong cup of coffee and flipping on the Outdoor Channel on Sunday mornings. This happens to be a habit as I enjoy watching shows for ideas for travel and to pick up a few tips.Now we all know this comes at the price of twenty minutes of commercials and ten minutes of good hunting or fishing. Today happened to be different as I sat there watching the commercials they became somewhat troubling for me. The one thing that troubles me the most is the marketing of hunting equipment companies. Everything from the names of the brands to the rabbit slogans and commercials.
Brand names such as Bone Collector and Rage are troubling, I mean come who thinks of this stuff. I never pursue game as a result of rage or have the mentality of just killing for bones. However the trend of marketing is headed towards this. What is the purpose of the grim reaper in your logo Excalibur, this is not needed and shows a cave man way of thinking.
The broadhead industry has become flooded of these ignorent branding and labeling of products. Brands such as Rage and Grim Reaper, along with a few others who's certain products naming carry the same format of gruesome labels.
The worst of the worst has to be Rage broad heads, yes you make quality broad heads. In spite of this there is no need to advertise how much damage you can cause a kill. Please leave the gushing blood dinosaurs and logos out of advertisements.
As an advid outdoorsman I personally don't purchase items from these companies. Many will say I am overreacting over a name but it is more than that it. It's the example and mindset we are setting for the younger generation to draw as much blood, kill as many as possible, and hunt for antlers or mounts. Instead of hunting with respect for the game we take and understanding our role of ethical gathering.
With all this being said one day I hope to enjoy my cup of coffee on Sunday mornings with a lack of fist pumping middle age men wearing a kill em all hoodie.
J.Jones
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